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XE
24 Jan 2014
9 Jan 2014
Introducing my photography- Signature style in progress
Introducing my photography- Signature style in progress
Hello hello hello, thanks for coming across my blog. It s my birthday today and I ve just finished to edit images from my September shoot in Germany. I think it s the best timing to show you my photography work now. Starting slow, this post includes just 2 images but those are my favourites and the models are such pretty faces, they ve earned to take the first two places in the 'catwalk show'.
More images of my old and new work will follow.
Stay tuned and enjoy.
Copyright:X.G.
XE
8 Jan 2014
Moving Image- Week 7,8,9- My own film
Moving Image- Week 7,8,9- My own film
Long time no see. I d been so busy with researching my own fashion film idea/topic/theme that I completely forgot to upload my resarch on the blog. Well, at least I ve remembered and learned it now.
Like described in one of my late entries my Fashion Communication course Moving Image included the assignment to create an own fashion film with the length of 2-4 minutes.
You are required to create a 2-4 minute long fashion film for Top Shop for Autumn/Winter 2013/14 inspired by early to mid 1980s club culture and youth cults.
And as I feel always soo uncomfortable to write about somehting that took place a long time ago, I just show you how my final proposal looked like + the film.
Dream and Fact
Like described in one of my late entries my Fashion Communication course Moving Image included the assignment to create an own fashion film with the length of 2-4 minutes.
You are required to create a 2-4 minute long fashion film for Top Shop for Autumn/Winter 2013/14 inspired by early to mid 1980s club culture and youth cults.
And as I feel always soo uncomfortable to write about somehting that took place a long time ago, I just show you how my final proposal looked like + the film.
‘MIDNIGHT’
INTRODUCTION
“There’s two
sides to every girl”
(Author Unknown)
Inspired
by punk rock, glitter dust, lighted city streets, edgy fashion model facial
expressions and reverie.
People’s outer and
inner personalities are different. However, that doesn’t mean, the inner she
can’t live it up. She is beautiful and confident; she rules her life and people
see her as a thriving young independent fashion-conscious woman. Let the twilight
cover the city and you wont recognize her. “The spirit lives on!” She loves
punk rock, fun and movement; she has temperament and is headstrong. It’s about
being fascinating at night and a little mysterious in daylight.
This fashion film won’t
recreate the 80’s with great detail. It will use some authentic aspects to make
the 80’s shining through in a modern setting. Punk rock has been recreated many
times, but probably never differently in the same time. This fashion film will
not only introduce Topshop’s punkish daywear collection, but also a darker party
moderate styling. By the combination of temporary rock music and fashion with
the 80’s-punk-scene styling details the viewer will feel the sense of that particular
time and the present; the viewer will be introduced to the new styles
throughout real and imaginary settings. The viewer will be taken on a journey
through vibrant streets during daylight and lonely alleys during twilight; in a
way of letting the spirit of punk shining through in a bit.
TARGET AUDIENCE
This fashion film
supports the collection for women aged 18-35, which have an income range from
10.000 to 20.000 Dollars per year and are young fashion-conscious people.
(Source: Topshop Final Report- Survey (150 people))
The styling in this
fashion film promotes two outfits, one for daywear and the other for evening.
The first styling,
which presents a clothing combination for the day will include a black shirt
for a price range between 18-95 £, skirt for 29-250 £, winter coat of 58-595 £,
shoes for a price between 35-175 £ and accessories of 5-100 £. The price of one
complete outfit can range from 145 £ to 1.215 £.
The eveningwear as
second styling will include a party dress, which has a price range of 50-180 £,
a thin coat of 55-220 £, shoes of a price between 35-175 £ and accessories of
5-100 £. The price of one complete outfit can range from 145 £ to 675 £.
(Source: Topshop website)
This film presents two
complete outfits and can be only seen as a ‘loss-leader’ and should encourage
the viewer to visit the Topshop store.
Previous campaigns that
can be seen as ‘loss-leader’ are
The
Lanterns - Happy Chinese New Year with love from Topshop
Kate
Bosworth, Winter Wonderland A Christmas film by Topshop
STYLING
The wardrobe
styling and set design will be historically inaccurate and provide only punk
and rock elements through accessories, make up, hair styling and take place in
public city places to demonstrate street lifestyle and nightlife.
The
fashion film ‘Midnight’ demonstrates modern cutting-edge fashion, which gives
the customer/viewer new styling tips, whether for wardrobe, hair or make-up.
Wardrobe
All
wardrobe pieces will be bought in charity shops in Edinburgh to cut the costs. Also
additional pieces like safety pins for clothing decoration in DIY style will be
found in the Edinburgh Fabric store, 12/14 Clerk Street, Edinburgh.
The daywear outfit has
the purpose to showcase fashion pieces, which every girl and woman would like
to wear to appear confident, smart and in-fashion. Main pieces for this outfit
are
1 Shirt
1 Skirt
1 Winter coat
Accessories (necklace,
earrings, rings and bracelets)
1 Pair of shoes
The evening wear has
the purpose to demonstrate an alternative dressing style, which will be well
received by punk lovers and other females, who like to showcase their sexy dark
side at night.
Main pieces for this
outfit are
1 Party dress
1 Thin coat
1 Pair of shoes
Accessories (necklace,
earrings, rings and bracelets)
Make-Up
Two different Make-up
styles will be applied for two different location settings (daylight/night light).
They will include in some aspect punk details, but not in an exaggerate way.
Hair
Two different
Hairstyles will be applied for two different location settings (daylight/night
light). They will include in some aspect punk details, but not in an exaggerate
way.
Model choice
The
perfect model for the fashion film ‘Midnight’ is a model that has experience in
acting or modeling. It is important to have an open-minded and self-confident
model that can move in front of the camera without constantly being directed.
She has
to be beautiful and preferably without an alternative look, as the fashion film
has to approach a great percentage of young women. Her measurements will be
preferably: Height from 5’’7, Size 8-10, Shoe size 37-39
Dressing
The fashion film will
be shot on the streets of London, to capture the authentic big city life.
Therefore, no additional location setting is necessary.
The main idea of the
film ‘Midnight’ is to follow a young woman on her journey through the city
during daylight and taking a glimpse into her mind to find out what she plans
to wear to party that night.
The daylight shots will
be filmed in the most neutral way and capture the model from the front, back
and the sides from neutral view angle to keep the ‘real world’ mood more
authentic. Whereas the night light shots will be filmed from different more
dramatic angles, like from the bottom, to create an imaginary world. To the
street light additional lighting might be taken in consideration depending on
budget. Also extra materials like artificial snow, glitter, crashed baubles or
broken bits of glass may be included, to add something magical to the black and
white night shots.
CAST & CREW
Camera/Direction/Styling – Xenia G.
Make-up/Hair – Masayuki Tanaka
http://www.masayukitanaka.com
Assistant – Jekaterina K.
Model – Stephanie S.
LOCATION
Daylight scenes
First Stop Second Stop
Topshop, Knightsbridge Wellington Arch, Hyde Park
Corner
Third Stop Fourth Stop
Westminster Bridge, Westminster Oxford Street, Oxford Circus
Night light scenes
Stop
Small Alleys, Brick walls, Stations in East Central
London
EQUIPMENT
Camera
DSLR Nikon D5100 with
18-105mm Lens.
Film equipment
110cm 5in1 Reflector
(silver, gold, black, white surface + Translucent)
Video editing software
iMovie ‘11
Version 9.0.7
The fashion film will
be cut to very short segments of 0,1-2 seconds in order to match the soundtrack
beats. Additionally the image colour might be changed to make the movie more
interesting. Effects like speed control and inverted image will be taken into
consideration as special effects.
The video will start with
the caption ‘Topshop’ and ending with the credits, which will include the
following information
Creative Direction –
Xenia G.
Music by – Portishead-
Machine Gun Backing Track
Editing by Xenia G.
Starring – Stephanie
S.
Hair and Make-up – Masayuki
T.
Assistant – Jekaterina
K.
As seen
in the sample video of Luca Finotti- Volcano
http://www.youtube.com/watch?v=PnIYyKh_vPQ
SOUNDTRACK
Portishead - Machine Gun Backing Track (instrumental)
Machine Gun is a beats track recorded by the band
Portishead, which is a British band from Bristol, England. Portishead plays the
genres trip hop, experimental, electronic, downtempo and alternative rock. The
track Machine Gun is a track consisting of fast contiguous beats and in overall
the track’s melody is gritty.
‘Midnight’ is
a fashion film that includes edgy mood and dance-like movements, which will be
strengthen through speed control editing. Herewith, Machine Gun is the best
option to create a top quality fashion film.
SCHEDULE
21.10.2013-10.11.2013
|
Model and
Make-up/hair stylist search,
Equipment
(Lighting) research, Location fixation within Central London
|
|
20.11.2013
|
7:00-16:00
|
Travelling,
Galashiels-London
|
17:00-19:00
|
Location viewing
|
|
21.11.2013
|
Filming
|
|
8:00-9:30
|
Make up and
Hair
|
|
10:00-13:30
|
Daylight
location shooting
|
|
14:00-15:00
|
Make up and
Hair
|
|
15:30-18:00
|
Night light
location shooting
|
|
22.11.2013
|
8:00-16:00
|
Travelling,
London-Galashiels
|
25.11.2013-8.12.2013
|
Film editing,
Proposal completion
|
|
12.12.2013
|
Submission,
Film and Proposal
|
BUDGET
Costs
|
Real
Budget
|
In
Kind
|
Transport
Gala-Edin, Edin-Gala (Styling)
Gala-Edin, Edin-Gala (Styling)
Gala-London, London-Gala
London, Day tickets
Travel expenses, Model+Makeup Artist
|
2
x 5.85£ =11.70£
3.50£
11.70£ + 80£=91.70£
3 x 8£=24£
2 x 10£=20£
|
11.70£ shuttle bus
|
Garments
+ Make-up
Styling: Shirt, Skirt,
Accessories, Coats
Shoes, Dress
|
5£ + 5£=10£
15£ + 20£=35£
7£
|
20£ shoes
|
Catering
(London)
|
20£
|
|
Accommodation
|
84£
|
|
Equipment
SD-card
Lens filter
|
26£
25£
|
|
Final
Costs
|
357.90£
|
31.70£
|
INSPIRATION
FINAL VIDEO
XE
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