Moving Image- Week 6- 5 fashion films commissioned for Topshop

Moving Image- Week 6- 5 fashion films commissioned for Topshop

Topshop- The Lanterns

'The Laterns' is a Topshop film that launched to Chinese New Years Celebration just before the opening of a new store in Hong Kong. Sweet models, most fabulous London locations, Christmas melodies, rock chic. All in one very Christmassy, but some would say there is nothing Chinese in this film despite a model. 

NEWGEN/TEN

‘Newgen-Ten’ is a Topshop film for the 10^th anniversary of the sponsoring of British Fashion Council's NEWGEN scheme. It is directed by Nick Knight and showcases one-off collections created for Topshop by the greatest of Great British fashion. A funky fun making in-studio shot fashion film. 

Topshop SS13 Lookbook 

Topshop’s Spring Summer Lookbook 2013 includes fantastic bold colours and textures, which have been also applied to the background and editing. Topshop keeps keeping its commercials fun and young. 

Topshop Christmas Fashion Film 2010

Topshop’s Christmas Fashion Film of 2010 has an interesting vintage touch in it. It is shot on-location and showcases one model in different party dresses, dancing and moving around her bedroom and a plain wall.

Topshop Denim Collection Film for S/S 12 Lookbook

The Topshop Denim Collection Film from 2012 is probably the best video to demonstrate Topshop’s fashion film signature style, which has to include one or more models, which present the clothes in diverse fun poses and dance movements supported by energetic music.  

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